Case Study World Pinoy FlightsDigital Marketing
Targeted travel lead generation for the Filipino market worldwide.
- Lower CAC, stronger LTV
- Full-funnel analytics & CRO
- SEO + Paid + Lifecycle automation
- Transparent roadmaps & reporting
Higher-quality traffic, lower CAC, stronger LTV. We align channel mix with your funnel, experimentation plan, and revenue targets.
The Vision Behind the Strategy
A community-focused travel service approach.
In 2020, World Pinoy Flights relied primarily on call campaigns for digital marketing. This method became increasingly difficult and expensive after COVID-19, as competition in the digital marketing space significantly increased. Average lead costs rose to £10-£15, making the previous approach unsustainable.
Challenges
Previous Marketing Method
The business relied heavily on call-based campaigns, which were outdated and difficult to scale.
High call campaign costs
Rising cost per lead due to increased digital marketing competition.
Post-Covid Competitive Shift
After Covid, digital marketing competition increased significantly, resulting in higher cost per click and reduced efficiency.
Business Requirement
The company needed a scalable and cost-effective lead generation system capable of delivering consistent, high-quality travel inquiries.
Improved efficiency through targeted relevance
Strategy
In 2023, we conducted a full marketing performance assessment and transitioned from call-based campaigns to a Google Ads Lead Generation Funnel. Within 30-45 days, the lead flow stabilized and the cost per lead reached the desired target.
Key steps:
- Restructured Google Ads campaigns with refined targeting based on travel routes and passenger needs.
- Created lead-focused landing pages to capture flight inquiries effectively.
- Implemented full tracking, conversion measurement, and ongoing performance optimization.
- Managed £20K+ in ad spend while maintaining a stable £5-£7 cost per lead.
- Built remarketing audiences from high-intent website visitors to boost conversions.
- Used Microsoft Clarity heatmaps and session recordings to understand real user behavior.
- Applied advanced user tracking tools to analyze traveler preferences and booking patterns.
- Scaled the budget gradually while preserving conversion efficiency over two years.
Client Collaboration
Since the client had been familiar with Google Ads since 2012, this prior experience made it much easier to understand, approve, and collaborate on the new lead generation strategy. This familiarity supported smooth communication and faster decision-making.
Results
Sustainable travel lead growth
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | £10-£15 | £5-£7 |
| Total Advertising Spend | High and inefficient | Optimized to ~£20,000 over 2 years |
| Performance Stability | Unpredictable | Consistent for 2+ years |
| Customer Data Quality | Limited | High-quality structured data |
| Time to Achieve Result | Slow | 30-45 days to stabilize |
Summary
Over two years, we developed a high-quality customer database that included travel routes, passenger counts, preferences, and communication history. This enabled the sales team to personalize offers, follow up more efficiently, and convert leads faster.
By shifting to a structured Google Ads Lead Generation strategy, World Pinoy Flights reduced acquisition costs by more than 50%, created a scalable and consistent lead pipeline, and strengthened sales performance through richer customer insights. Because the client already had experience with Google Ads, the transition was smooth, allowing optimizations to be implemented quickly and effectively.
Client Insight
Honest reflections and testimonials from our client on the final product.
"Partnering with Scripterlab transformed our booking platform. Their team delivered a sleek, scalable solution that improved customer experience and cut operational costs."
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