Case Study World Holiday VibesDigital Marketing
Reducing lead costs and improving booking conversions through performance-driven campaigns.
- Lower CAC, stronger LTV
- Full-funnel analytics & CRO
- SEO + Paid + Lifecycle automation
- Transparent roadmaps & reporting
Higher-quality traffic, lower CAC, stronger LTV. We align channel mix with your funnel, experimentation plan, and revenue targets.
The Vision Behind the Strategy
A quick look at how we optimized holiday package demand.
World Holiday Vibes is a travel brand that historically focused on long-haul holiday marketing. Prior to 2020, their lead acquisition relied heavily on call campaigns. This approach became difficult to sustain after COVID, as the rise in digital competition caused marketing costs to surge. Lead acquisition costs increased significantly, reaching £96-£125 per lead, making the previous strategy financially inefficient.
Challenges
High cost per inquiry
Lead costs were too high to sustain long-term growth.
Limited online visibility
Competition in digital bidding markets increased.
Post-Covid Competitive Shift
The business needed a scalable, measurable acquisition system.
Need to scale holiday bookings
Marketing focus shifted from long-haul holidays to short-haul holidays, requiring faster conversion cycles.
Through funnel optimization
Strategy
We audited the website and campaign setup, then shifted from call-based marketing to Google Ads Lead Generation. The client's prior Google Ads experience helped the strategy move quickly and smoothly. Within 45-60 days, performance stabilized and the target cost per lead was achieved.
Key steps:
- Introduced Google Lead Form and landing page-based lead generation
- Created conversion-optimized landing pages for short-haul holiday offers
- Performed ongoing campaign optimization in cycles
- Microsoft Clarity insights for cultural engagement patterns
- Total advertising spend: £15K+
- Maintained flexible decision-making to adapt campaigns quickly
Client Collaboration
The client had Google Ads experience since 2012, which helped smooth communication. Because of this trust, optimization decisions were made independently, allowing campaigns to evolve quickly and successfully.
Results
Improved booking funnel performance
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | £96-£125 | £25-£45 |
| Lead Volume | Limited | Steady, Scalable, and Consistent |
| Customer Data | Very limited | Rich customer profiles with consent |
| Time to Achieve Result | Slow | 45-60 days to stabilize |
Summary
For two years, World Holiday Vibes maintained a stable £25-£45 cost per lead, ensuring efficient use of budget and a steady flow of inquiries. During this period, we built a high-quality customer database with travel preferences, destination interests, passenger details, and contact permissions. This allowed the sales team to close bookings faster, personalize offers, and maintain long-term customer relationships. Overall, the case study demonstrates how strategic platform selection, data-driven optimization, and leveraging existing Google Ads experience reduced acquisition costs, increased lead volume, and improved sales efficiency, making the transition from long-haul to short-haul holiday marketing smooth and scalable.
Client Insight
Honest reflections and testimonials from our client on the final product.
"Partnering with Scripterlab transformed our booking platform. Their team delivered a sleek, scalable solution that improved customer experience and cut operational costs."
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