Case Study Low Cost VibesDigital Marketing
High-volume budget travel lead generation at optimized cost.
- Lower CAC, stronger LTV
- Full-funnel analytics & CRO
- SEO + Paid + Lifecycle automation
- Transparent roadmaps & reporting
Higher-quality traffic, lower CAC, stronger LTV. We align channel mix with your funnel, experimentation plan, and revenue targets.
The Vision Behind the Strategy
Maximizing booking intent through search-driven demand.
Low Cost Vibes is a travel service provider that originally focused on long-haul holidays. Over time, due to pricing challenges and market behavior, the brand shifted to promoting short-haul holidays that appeal to frequent travelers looking for affordable getaway options.
One of the advantages in working with this client was their previous experience with Google Ads. Since they had been using Google Ads since 2012, they quickly understood new strategy recommendations and accepted implementation changes smoothly.
Challenges
Lead Volume
Lead volume was limited and inconsistent, affecting the ability to maintain steady sales opportunities.
Cost Per Lead
Lead acquisition cost ranged between £110-£130, making the marketing approach financially inefficient.
Post-Covid Competitive Shift
After Covid, digital marketing competition increased significantly, resulting in higher cost per click and reduced efficiency.
Scalability
The existing process was difficult and expensive to scale, restricting long-term growth potential.
Achieved through high-intent targeting
Strategy
We audited the website and campaign performance, then shifted from call-based marketing to a Google Ads Lead Generation strategy. Within 45-60 days, the lead flow stabilized and the cost per lead reached the target.
Key steps:
- Introduced Google Lead Form and landing page campaigns focused on high-intent users
- Total advertising spend: £35K+
- Built targeted offers around short-haul holiday packages
- Microsoft Clarity insights for cultural engagement patterns
- Adopted an agile optimization process for rapid testing and budget adjustments
- Strengthened tracking and CRM integration to store customer travel interest data
Client Collaboration
The client had Google Ads experience since 2012, which helped smooth communication. Because of this trust, optimization decisions were made independently, allowing campaigns to evolve quickly and successfully.
Results
High-volume, low-cost performance
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | £110 - £130 | £6 - £9 |
| Advertising Spend | High with slow growth | £35,000 total with scalable returns |
| Customer Data Quality | Very limited | Rich profiles with travel details |
| Sales Conversion | Low | High, due to informed follow-ups |
| Time to Achieve Result | Slow | 45-60 days to stabilize |
Summary
Over time, the brand built a strong customer database containing travel preferences, routes, passenger counts, and communication consent. This allowed the sales team to personalize offers, respond faster, and convert leads with fewer follow-ups. The result was a more efficient sales pipeline and a sustainable lead acquisition model.
Overall, the shift from expensive call-based marketing to data-driven lead generation significantly reduced acquisition costs and improved customer insight, conversion rates, and long-term relationship potential, making the strategy scalable for short-haul holiday travel.
Client Insight
Honest reflections and testimonials from our client on the final product.
"Partnering with Scripterlab transformed our booking platform. Their team delivered a sleek, scalable solution that improved customer experience and cut operational costs."
Need a marketing case study like these?
Blend creative cadence, clean tracking, and paid acceleration.
Continue Exploring the Stories Behind Our Work