Vibes Group UK Platform Module

Omnichannel Communication for the Booking Lifecycle

Every customer conversation, connected to its booking.

Travel conversations happen everywhere — WhatsApp, social messaging, live chat, email. Scripterlab consolidated these channels into one communication system tied to booking data, so confirmations, updates and support all flow from the same place with full trip context.

Challenge & Transformation

Before and After the Module

Before

  • Channels handled in separate tools
  • No booking context inside conversations
  • Manual sending of confirmations and updates
  • Support effort duplicated across teams

After

  • One inbox across messaging, social, chat and email
  • Conversations linked to bookings automatically
  • Lifecycle messages triggered by booking events
  • Support workload reduced through automation

Architecture

How the Omnichannel Communication Works

  1. Booking Events

    Confirmations, changes and reminders emitted by modules.

  2. Communication Hub

    Routes each event to the customer's channels.

  3. Channel Connectors

    WhatsApp, social messaging, live chat and email.

  4. Automation Rules

    Lifecycle sequences per product and booking stage.

  5. Unified Inbox

    Inbound replies handled with full booking context.

Integrations

What This Module Connects To

  • WhatsApp Business messaging
  • Social messaging channels
  • Live chat
  • Email automation
  • Booking event streams

Key Features

Key Features of the Omnichannel Communication Module

Unified Inbox

Messaging, social, chat and email conversations handled in one place, each linked to the customer's booking record.

Lifecycle Automation

Confirmations, pre-travel reminders and follow-ups triggered automatically by booking events per product type.

Context-Rich Support

Agents see the itinerary, payment state and history alongside the conversation — no asking customers to repeat details.

Brand-Consistent Messaging

Templates and tone managed per Vibes Group UK brand while running on one shared system.

Product Workflow

The Customer Journey Through This Module

  1. 01Booking Event
  2. 02Route to Channel
  3. 03Automated Message
  4. 04Customer Reply
  5. 05Contextual Resolution
  • API-first
  • Modular services
  • Cloud-native
  • Secure and extensible

Business Impact

What the Omnichannel Communication Module Changed

Centralized customer conversations
Faster booking updates
Automated lifecycle messaging
Reduced manual support effort

Development Partner

Built and Maintained by Scripterlab

  • Product architecture
  • API integration
  • Backend engineering
  • UI/UX development
  • Cloud deployment
  • Ongoing optimization
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Questions

Omnichannel Communication FAQs

WhatsApp, social messaging, live chat and email all flow through one communication hub, with conversations linked to the relevant booking.

Unify Customer Communication

Work with Scripterlab to design, develop and scale travel technology built around your suppliers, operations and customer journey.