Outcomes we drive
Case Study World Flight VibesDigital Marketing
How we reduced acquisition cost and increased lead volume through performance marketing.
- Lower CAC, stronger LTV
- Full-funnel analytics & CRO
- SEO + Paid + Lifecycle automation
- Transparent roadmaps & reporting
Outcomes we drive
Higher-quality traffic, lower CAC, stronger LTV. We align channel mix with your funnel, experimentation plan, and revenue targets.
72%+
Cost Reduction
$100K+
Marketing Spend
$5-$7
Cost Per Lead
The Vision Behind the Build
A quick look at the project’s purpose, goals, and what inspired its creation.
World Flight Vibes is a travel service company specializing in flight bookings. Before working with us, their primary marketing method relied heavily on call-based outbound campaigns. This method had high acquisition costs and limited scalability, especially after 2020 when competition for digital advertising increased.
Challenges
Previous Marketing Method
The business relied heavily on call-based campaigns, which were outdated and difficult to scale.
Cost Per Lead
Lead acquisition costs were between $20-$25 per lead, making the approach financially unsustainable.
Post-Covid Competitive Shift
After Covid, digital marketing competition increased significantly, resulting in higher cost per click and reduced efficiency.
Business Requirement
The company needed a scalable and cost-effective lead generation system capable of delivering consistent, high-quality travel inquiries.
72%+
Cost Reduction
Through strategic optimization
Strategy
In 2023, we completed a full marketing audit covering website performance, user experience, conversion flow, and campaign structure. Based on the findings, we shifted from a call-based marketing approach to Google Ads Lead Generation campaigns, supported by dedicated conversion-focused landing pages and ongoing 30-45 day optimization cycles.
Key steps:
- Restructured Google Ads campaigns and targeting
- Created optimized lead-focused landing pages
- Implemented tracking & performance measurement
- Total advertising spend: $100K+
- Built remarketing audiences from site visitors
- Used Microsoft Clarity for live session tracking and heatmaps to understand real user behavior
- Upgraded to paid user tracking tools to analyze audiences based on client preferences and decision patterns
- Scaled budget while maintaining conversion efficiency
Client Collaboration
The client had Google Ads experience since 2012, which helped smooth communication. Because of this trust, optimization decisions were made independently, allowing campaigns to evolve quickly and successfully.
Results
Measurable impact across all key metrics
| Metric | Before | After |
|---|---|---|
| Cost Per Lead | $20-$25 | $5-$7 |
| Lead Quality | Low/Medium | High & Verified |
| Lead Volume | Limited | Consistent and Scalable |
| Data Collected | Minimal | Full travel requirements + contact database |
| Time to Achieve Result | Slow | 30-45 days to stabilize |
Summary
Within 30-45 days, the cost per lead stabilized at $5-$7 and this performance has remained consistent for over two years. During this period, a valuable customer database was built with travel preferences, destination interests, and contact permissions. This enabled the sales team to follow up more effectively, personalize offers, and close bookings faster.
By moving away from high-cost outbound call campaigns and adopting a data-driven Google Ads strategy, acquisition costs dropped, lead volume increased, and long-term customer engagement strengthened. World Flight Vibes now operates a scalable and predictable digital lead generation system that supports ongoing growth and profitability.
Client Insight
Honest reflections and testimonials from our client on the final product.
"Partnering with Scripterlab transformed our booking platform. Their team delivered a sleek, scalable solution that improved customer experience and cut operational costs."
Kirk Williams
COO of Vibes Group UK, Vibes Group UK
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